Author: Christopher Haddad

I blame my Mom.

I mean, she’s a sweet lady and I love her, but somehow she let me get through 30 full years on this planet still believing that ostriches bury their heads in the sand (she also let me believe that Santa Claus existed until an embarrassing age and filled my head with strange ideas about the Easter Bunny and classic economics theory. Like I said, she’s sweet.)

The ostrich thing is a lie of course . . . a pop culture myth perpetrated by Tex Avery cartoons and science teachers who don’t believe in evolution (since any ostrich that *really* did bury it’s head in the sand would be eaten right quick.)

What an Ostrich *really* does when it feels threatened is kick you hard in the mouth and run . . .fast.

But still, every day I meet otherwise smart and savvy business owners and marketers who seem to run their businesses on “Mythical Ostrich Marketing Theory . . . ”

What The Heck Does That Mean?”

It means that they bury their head in the sand (or in spreadsheets, over-mined data a big ideas) and utterly fail to notice all the other ostriches (or businesses) all around them.

And that they forget that *nobody* buys in a vacuum . . . and that by the time a customer talks to them, they’ve probably already talked to just about every other ostrich in the field.

Here’s What This Is All About

If a customer clicks on your PPC ad, clicks on a link in an email or stumbles onto your page in the wild and gets funneled into your lovingly crafted sales page you *don’t* just have to convince them to buy from you . . . you have to convince them to buy from you *instead* of somebody else.

And have to quiet the little voice in the back of their head that’s doing backflips and throwing a fit wondering if they’re making the right choice.

So how do you do that?

By hitting the objection head-on, making it really apparent what separates you from the other guys and telling your customers in no uncertain terms what your product or service is *not.”

Your weight loss pill is *not* “just another unhealthy scam that’s going to wreak havoc with your body and leave you fatter than ever six months down the line.”

Your real estate seminar is *not* “more recycled, overpriced drivel you’ve already heard and ignored before.”

Your seduction ebook is *not* just more sleazy advice telling you how to trick girls into going home with you . . .and making you feel like a loser and a creep.

By throwing copy like that up nice and early on your page you accomplish two big goals:

1. You establish that you’re different than all the other ostriches out there.

2. You subtly (or not so) intimate that if this is what you’re *not,* maybe it’s what all those other folks are.

Author: Granison Shines

However, many make the same mistake over and over again when using their chosen media for marketing their business. That is, if they do any marketing at all!

However, this costly marketing mistake can be avoided with a little understanding, knowledge, and wisdom of how to appropriately market your high tech rep firm.

I guarantee that if you implement these simple, yet highly effective marketing and business strategies, you will find greater opportunity for your high tech rep firm in any other business you start.

So let’s get started!

Disparate databases spread across several field sales reps.

I’ve worked with several high tech rep firms and this is a common problem and presents several other problems as well. For instance, if one, God forbid two, of your field sales engineers leaves your company, so does a percentage of your database. This should never be!

The simple solution is to centralize your database. You can manage your database, massage it to tailor your business needs and mass market to your client and contacts via email as soon as a new device come out or some other hot issue comes up. In fact, your database system should also provide automated marketing and follow-up for your products and services over the Internet.

All the contacts from every OSR should be within the database including their name e-mail address and phone number at the very least. This is critically important because you are going to use e-mail as a marketing tool to disseminate information. By doing this you are going to leverage speed in which you communicate information faster than your competitors can even think about.