Author: Granison Shines
However, many make the same mistake over and over again when using their chosen media for marketing their business. That is, if they do any marketing at all!
However, this costly marketing mistake can be avoided with a little understanding, knowledge, and wisdom of how to appropriately market your high tech rep firm.
I guarantee that if you implement these simple, yet highly effective marketing and business strategies, you will find greater opportunity for your high tech rep firm in any other business you start.
So let’s get started!
Disparate databases spread across several field sales reps.
I’ve worked with several high tech rep firms and this is a common problem and presents several other problems as well. For instance, if one, God forbid two, of your field sales engineers leaves your company, so does a percentage of your database. This should never be!
The simple solution is to centralize your database. You can manage your database, massage it to tailor your business needs and mass market to your client and contacts via email as soon as a new device come out or some other hot issue comes up. In fact, your database system should also provide automated marketing and follow-up for your products and services over the Internet.
All the contacts from every OSR should be within the database including their name e-mail address and phone number at the very least. This is critically important because you are going to use e-mail as a marketing tool to disseminate information. By doing this you are going to leverage speed in which you communicate information faster than your competitors can even think about.